Association Events

Dallas Hotel and Meeting Planner Promotions

Friday, September 11, 2009 by Eric Eden
We have talked to many CVBs and DMOs who are running interesting meeting planning promotions. At HSMAI's Affordable Meetings National, I met with the Fort Worth CVB, who showed me their meeting planner promotion and I thought it was unique.

The Arlington, Dallas, Fort Worth, and Irving CVBs have partnered together to offer a meeting planning promotion that covers the DFW metro area. They describe the promotion as "the nation’s first multi-city, multi-brand, attrition-free program." The promotion caught my attention because Dallas is the fourth largest metro area in the U.S. and I like the idea of limiting the risk for event planners associated with attrition to stimulate meetings. It is great that Dallas hotels, across chains and brands, can work together to put together a stimulus plan like this for meeting planners. They are offering value beyond just a simple cash back offer or discount. These are details of the promotion

• No-attrition room contract to groups of all sizes that book and complete their meetings before June 30, 2010

• 20% discount on group ground transportation

• Group discounts on American Airlines

You can check out Dallas on the Cvent Destination Guide, or contact the Dallas area CVBs on the Cvent Supplier Network for more information.

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