The Professional Convention Management Association (PCMA) and the Association of Corporate Travel Executives (ACTE) have announced plans to develop a "strategic alliance." Both associations will remain independent entities, but will coordinate on joint member benefits, education and research in order to benefit their respective members and expand their brands.
"This Strategic Alliance offers our organizations the opportunity to increase the size of the pie because of the synergies that exist between us," said Deborah Sexton, PCMA president and CEO, said in a statement. "The more we investigated this opportunity, the more we uncovered benefits for both memberships and our industry at large. The time has never been more opportune for the innovation that I think our industry needs."
This announcement follows the failed merger between ACTE and the National Business Travel Association (NBTA). The merger did not gain the approval of the required two-thirds of ACTE's board of directors.
The PCMA-ACTE alliance is not a merger, however. Rather it will "expand the education exchange that has been underway for nearly a year and offer the opportunity to co-locate
select events for the benefit of all members."
"There is a continuing convergence of travel professionals becoming responsible for meeting planning and meetings professionals being asked to manage travel," said 2009 PCMA Chairman of the Board John Folks. "In an increasingly complex and intertwined world, I only see upside to this unique alliance for everyone. It will absolutely add member value."
Members of these associations can expect to see value-added member access and pricing to each organization's benefits at regular member rates. Strategic Partners will see extended market research into new target markets.
A strong supporter of PCMA and ACTE, Cvent congratulates the two groups on the partnership!
Read more information about the PCMA-ACTE alliance.
"This Strategic Alliance offers our organizations the opportunity to increase the size of the pie because of the synergies that exist between us," said Deborah Sexton, PCMA president and CEO, said in a statement. "The more we investigated this opportunity, the more we uncovered benefits for both memberships and our industry at large. The time has never been more opportune for the innovation that I think our industry needs."
This announcement follows the failed merger between ACTE and the National Business Travel Association (NBTA). The merger did not gain the approval of the required two-thirds of ACTE's board of directors.
The PCMA-ACTE alliance is not a merger, however. Rather it will "expand the education exchange that has been underway for nearly a year and offer the opportunity to co-locate
select events for the benefit of all members."
"There is a continuing convergence of travel professionals becoming responsible for meeting planning and meetings professionals being asked to manage travel," said 2009 PCMA Chairman of the Board John Folks. "In an increasingly complex and intertwined world, I only see upside to this unique alliance for everyone. It will absolutely add member value."
Members of these associations can expect to see value-added member access and pricing to each organization's benefits at regular member rates. Strategic Partners will see extended market research into new target markets.
A strong supporter of PCMA and ACTE, Cvent congratulates the two groups on the partnership!
Read more information about the PCMA-ACTE alliance.
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