There are over 300 special event venues in Atlanta, many of which can be the location of your next event. From the Biltmore Hotel Ballroom to the Georgia World Congress Center, many of these beautiful facilities will be booked by the next best third-party planner, without the Three R’s to success: Respect, Referrals and Reminders.
In order to stay afloat amidst this tough economy, incorporate these ideas as you plan your next Atlanta
event:
Respect your client’s position.
Clients essentially have an idea as to what they would like to have at their event; however, it is your vision that gives the event life. Take their ideas and use them as inspiration to design the most organized and creative affair they have ever been a part of. Use your proposal to show them that their idea has not been ignored, just enhanced.
Reviews from customers are the premier source of not only a repeat client, but also future gigs.
Various companies encourage their clients to utilize popular social search engines such as Yahoo, Google and Kudzu to write reviews of their work. That is merely "scratching the surface."
Sometimes it helps to go back to the basics. Remember you have other promotional sources such as newspaper articles (the wedding announcement section still exists), YouTube (video footage invites guests to join previous events), and most of all word of mouth (client referrals are best because people trust their family/friends). Leave them with something to tell others about.
Remind them that you are the professional and they hired you for good reason.
Keep track of birthdays and other special events in your client’s life. Send anniversary gifts to your clients from last year’s nuptials. A holiday card at the first hint of snow may bring holiday party clientele. And of course, always send a thank you gift after the event as a token of appreciation for them using your services. If you maintain positive relationships with your clients, you will go from a one-event wonder to lifetime achievement planner.
In order to stay afloat amidst this tough economy, incorporate these ideas as you plan your next Atlanta
event: Respect your client’s position.
Clients essentially have an idea as to what they would like to have at their event; however, it is your vision that gives the event life. Take their ideas and use them as inspiration to design the most organized and creative affair they have ever been a part of. Use your proposal to show them that their idea has not been ignored, just enhanced.
Reviews from customers are the premier source of not only a repeat client, but also future gigs.
Various companies encourage their clients to utilize popular social search engines such as Yahoo, Google and Kudzu to write reviews of their work. That is merely "scratching the surface."
Sometimes it helps to go back to the basics. Remember you have other promotional sources such as newspaper articles (the wedding announcement section still exists), YouTube (video footage invites guests to join previous events), and most of all word of mouth (client referrals are best because people trust their family/friends). Leave them with something to tell others about.
Remind them that you are the professional and they hired you for good reason.
Keep track of birthdays and other special events in your client’s life. Send anniversary gifts to your clients from last year’s nuptials. A holiday card at the first hint of snow may bring holiday party clientele. And of course, always send a thank you gift after the event as a token of appreciation for them using your services. If you maintain positive relationships with your clients, you will go from a one-event wonder to lifetime achievement planner.
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