When event invitees click on the registration link in their personalized email and are directed to the registration form, they will see a number of things: your organization's customized branding, colors and fonts; his or her contact information pre-populated in the system; custom questions; and the option to add guests and colleagues through group registration.
But Cvent hasn't stopped there. We go above and beyond by allowing attendees to forward the email invitation to others. Our viral marketing capability adds value to your organization because it's a chance for you to build your potential member database.
Pretend you're holding a legal conference. One of your registrants may be saying, "I don't know what Mary and John are doing that day next week, but I do know that they're lawyers just like me. I think they would be interested in this." Lawyers are going to forward it along to other lawyers - not doctors or construction workers. They are going to pass your message along to like-minded people who have the same interests.
Best case scenario: Mary signs up. Worst case scenario: Mary doesn't sign up, but forwards it to five colleagues...then those people send it to seven others...and they forward it to four more. So what's in it for you? All these people get funneled into your contact database and you're going to be able to market to them in the future.
Whether you're a membership director who wants to build a bigger member list; a school looking to grow your alumni network; or a business trying to reach more potential clients, you will benefit from letting your invitees become the "evangelists" of your event - extending the reach and doing the networking for you - at no extra cost!
And there's more good news because there's something in it for other departments! Viral marketing will help you get the buy-in you need from those outside of the meetings/event department because it offers a way to gain additional ROI. Imagine converting 5-10% of those additional contacts into members or customers. If growing your business in the face of this down economy is something management is looking to do, Cvent's email viral marketing will surely help your team reach this goal.
But Cvent hasn't stopped there. We go above and beyond by allowing attendees to forward the email invitation to others. Our viral marketing capability adds value to your organization because it's a chance for you to build your potential member database.
Pretend you're holding a legal conference. One of your registrants may be saying, "I don't know what Mary and John are doing that day next week, but I do know that they're lawyers just like me. I think they would be interested in this." Lawyers are going to forward it along to other lawyers - not doctors or construction workers. They are going to pass your message along to like-minded people who have the same interests.
Best case scenario: Mary signs up. Worst case scenario: Mary doesn't sign up, but forwards it to five colleagues...then those people send it to seven others...and they forward it to four more. So what's in it for you? All these people get funneled into your contact database and you're going to be able to market to them in the future.
Whether you're a membership director who wants to build a bigger member list; a school looking to grow your alumni network; or a business trying to reach more potential clients, you will benefit from letting your invitees become the "evangelists" of your event - extending the reach and doing the networking for you - at no extra cost!
And there's more good news because there's something in it for other departments! Viral marketing will help you get the buy-in you need from those outside of the meetings/event department because it offers a way to gain additional ROI. Imagine converting 5-10% of those additional contacts into members or customers. If growing your business in the face of this down economy is something management is looking to do, Cvent's email viral marketing will surely help your team reach this goal.
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