Why Your Attendees are No Longer "Just" Attendees

How would you describe your average attendee? While your answer can vary depending on the type of event or conference you’re planning, there’s one big thing that has changed over the last several years. Your attendees are no longer “just” attendees. With all of the interactive technology that’ more

How iBeacons Can Improve Your Event

Meetings tech expert Corbin Ball recently described iBeacons as having a major impact on events. But, why? (And what are iBeacons again?) iBeacons are another way for you to use mobile technology to engage your smartphone-attached attendees. This is especially important as global more

Find Out How Event & Meeting Planners Use Mobile Apps at Events

Nowadays, there’s a mobile app for just about everything. Personally, I don’t even bother with looking up a website. If I’m on my iPhone—which I always am—it’s much easier to use a mobile app versus a mobile website. Especially now, as I’m currently traveling through Europe, I’ve used several more

7 Ways The Apple Watch Will Impact Meetings and Events

The hottest and what I believe is most fashionable wearable hit the market last week after months of speculation and anticipation. Aside from being aesthetically pleasing, the Apple Watch is poised to have a big impact on the lives of its users. I am one of the estimated 20 million people who more

Event Apps: Helping Attendees Network

Social media has made it easy for people to meet and establish relationships online. As a result, when people attend an event, they are excited about meeting their online peers in person. They do not want to leave those important connections to chance. Savvy event organizers will provide more

Are Event Planners Encouraging Smartphone Addiction?

I have a vivid memory of walking into a Tweetup about four years ago at an MPI conference and seeing every single person with their heads down, immersed in whatever was happening on their smartphone. Having been connected to these people in the virtual world for months and even years, I was more

You Bought an App. Now What? Tips for Increasing App Adoption

It's no secret that smartphone adoption has increased in recent years. Fewer and fewer planners are dealing with attendees who simply don't have a phone smartphone. Yes, it still happens, but the pendulum has definitely swung in the direction of more phone and more access. Even more specifically, more

Creating Attendee Personas As Part of Your Digital Strategy

Before you consider incorporating digital initiatives into your events, you need to strategize. Part of your strategy should include attendee personas. A persona is similar to an author’s character sketch. Picture a typical member of one segment of your audience and then create a brief more

How to Help International Delegates With Their Mobile Tech

If you have attendees traveling from other countries, you can do them a great service by helping them with connectivity when they arrive here. I remember the first time several years ago when I traveled internationally with my mobile device. I had a panic attack when I landed and realized I didn’ more

Combating Chronic Zombiosis at Your Meetings

Groooaaannnnnn. Are you ready to rid your attendees of these demonic doldrums? Don’t worry, we have some eerily effective tactics for helping you avoid this dreaded ‘zombiosis.’ Here are a few, easily digestible tips on how to keep your attendees spellbound, on the edge of their seats and more
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