When Should You Shift Your Mobile Strategy?

Sometimes when we are developing our mobile strategy, we get into a rut. This is when you should consider shifting your strategy just a little, and find new ways to use the mobile channel effectively.   Audio as important as video: You are most likely already using mobile to capture and show more

Avoid these Mobile Event App Pet Peeves

Serving events for years, I’ve marveled at how more and more technology has been blended into the event experience over time. Mobile event apps are one of those marvels that eliminate confusion, cost and clutter, while at the same time enhancing communication and convenience. But when not more

The Most Important Question to Answer when Developing an Event App

You’ve just spent a great deal of time and money on creating a whiz bang mobile event app. Then, in the post-event analysis, you look at the stats and realize that few attendees actually downloaded or used it. What happened? The most likely cause for this non-behavior is that you didn’t answer more

Why Go Mobile Webinar: 5 Tips from an Event Planner

Our recent webinar, Why Go Mobile, focused on mobile trends you should bring back to your organization and its events. While we always have plenty to say on the topic of mobile apps for events, our guest speaker had an interesting story to share. Joe Ventimiglia is responsible for Checkers & Rally' more

CrowdCompass Launches a New e-Book — Mobile Apps for Events: Now it’s Personal

CrowdCompass by Cvent has had the privilege of working with thousands of events. During the last several years, they’ve watched as mobile devices became entwined with attendees’ daily lives. This has raised expectations as to how a mobile event app should enhance the event experience. They’ more

Celebrating 25 Years of the Web and its Impact on Event Apps

The web is now 25 years old. Seems like a looooong time, but it really is a mere blink in human history. In 1988, our primary trade show “app” was a printed trade show directory and on-site signage. But look at where we are now! As we look back and look forward from this significant more

Now that Meetings are Mobile Friendly, What's Next?

It is confirmed. Our event participants depend on their mobile devices. There are few needs—from locating the nearest Starbucks to perusing the conference agenda to finding a booth on the trade show floor—that cannot be addressed with an event app and the hardware it lives on. So, what do we do more

Mobile Event Apps and Maps: The Coming “You Are Here” Future

Where would we be without Google Maps and other location-based apps? Lost! How much do we depend on these mapping programs? In 2013, Google Maps was noted as being used by 54 percent of smartphone owners in the past month (Business Insider reporting on a Global Web Index study). What does this more

2014 is the Year of Customer Experience

According to Econsultancy’s Quarterly Digital Intelligence Briefing: 2014 Digital Trends in association with Adobe, “Customer Experience (CX) is the single most exciting opportunity for 2014.”Mobile plays a huge role in customer experience for the event planner. As an event planner, you have more

How Mobile has Changed Your Trade Show Communication Strategy

With nearly 6 billion people in the world having a cell phone, a strong mobile communication strategy is of the upmost importance in your trade show strategy. So how has mobile affected the way you communicate with your attendees?   1. With so many people having access to a mobile phone, more
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