Conference Planning

Sometimes the easiest things can make a huge difference in the success of an event. One feature that we always try to stress to clients is the customizable "From" address and subject line that is available in the emails section of each event.



This small detail really makes a difference. It's so easy for invitees to see a name in their inbox or in a subject line and simply delete the email without even opening it because they think that it's just not important. And if invitees are not inclined to even open your email, then they will never make it to the registration process or website pages that you have spent time creating.

With Cvent's email customization features, planners are able to play around with these areas of emails and find the most effective From name and subject line. We always suggest doing this for your next few events, or even within the different emails in one event. The Emails by Email Type report can be run to see the open rate of the different emails to gauge which From name and subject line was the most effective.

For your next meeting or event, take just a few minutes to customize these portions of your email communications. We're confident you'll see an increase in the open rate and attendance!