Conference Planning

In these tough economic times, you'd think that international meetings would see a decline in attendance, perhaps an even bigger decline in attendance than that of domestic meetings. However, a recent survey from the International Congress & Convention Association (ICCA) reports otherwise.

In a survey of 120 association executives, over half of respondents reported significantly higher attendance (9.3 percent), slightly higher attendance (15.5 percent) or flat attendance (37.1 percent) at 2009 events compared with 2008. Still, 32 percent of respondents reported a slightly lower revenue, but only 14.4 percent reported "significantly lower" financial support from sponsorship and exhibition revenue, according to Successful Meetings.

"We've consistently claimed that international association meetings are the most resilient and recession-proof sector in our industry, and these results provide great evidence to support this view," ICCA CEO Martin Sirk said in a statement. "They're certainly not immune from the downturn, with 70 percent indicating that they had suffered some negative impact, but the detailed positive results demonstrate the sense of including international associations in any long-term strategic business mix."

The survey suggested that organizers may pull back on meetings for 2010, but most intend to keep their programs by selecting better value destinations, renegotiating contracts and making budget cuts. Lucky for these event planners, it's never been easier to compare and evaluate international meeting destinations than with the Cvent Destination Guide. With over 25 meeting planning overviews of cities outside the United States, the Destination Guide is your ultimate resource for international events.