Conference Registration Software

How to Maintain Company Standards and Consistent Branding in Event Websites, Emails and More

Wednesday, September 23, 2009 by Cvent Client Services
Larger organizations tend to have many users for their online registration software, and most of the time these users are located in different offices. This may cause difficulty in maintaining an organization’s standard of branding for events. Cvent offers a number of features to help address this.

Using Cvent, users can create and save event templates with their organization’s look and feel for the various types of events that they host. Once created, users can then easily clone a suitable template over and over for future event websites, invitations, etc.

Event Templates

Account-level email templates are also extremely helpful in these circumstances. Standard emails that may be used across multiple events can be set up at the account level for users to send to their specific targeted audiences. This will standardize the terminology and branding of an organization across its account.

Just because your email marketing is standardized doesn't mean it will be formal and cold. Through the use of data tags, these emails are also tailored to each individual that receives it, maintaining that personal feel. This is very helpful when sending out newsletters, announcements and invoices.

Administrators on accounts also have the ability to control the visibility and permissions of their users. This allows organizations to uphold the certain standard to which they are accustomed.

We've seen these features in action at large organizations. One client has even developed their own Cvent user guide with their organization's standards. They have found that using event templates and account-level email templates has helped them maintain their organization's branding and standard of communication.

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