Conference Registration

Cvent Ties into your Critical Business Processes with its Integrations

Tuesday, October 20, 2009 by Elizabeth Elko
As the market leader in online event registration, it was a natural fit for us to build integrations with the leading CRM system, Salesforce.com, and the leading web-conference platform, Webex. 

Our user-friendly Salesforce integration provides Cvent clients with customization options when exchanging data between our application and the system that they currently have in place. With our configuration interface, planners can easily set up event invitee and registrant data to transfer seamlessly between Cvent and Salesforce, replacing the tedious tasks of manually importing and exporting files. The flexibility of our integration allows planners to change the integration settings for each event, sync Cvent contacts with existing leads and contacts to ensure that no duplicates appear in Salesforce, automatically create and assign tasks, and automatically add or update a Cvent invitee's status in Salesforce.

These examples are just some of the features that our clients benefit from. In addition, planners can extract the most recent Salesforce lead and contact data to pre-populate Cvent event forms and have the ability to thoroughly search Salesforce leads or campaigns to enter into a Cvent contact group.

By integrating with Webex, we open the door for people to register for an organization's web-conference right from Cvent. Furthermore, the automatic confirmation and reminder emails provide registrants with the links and access codes for the most updated Webex sessions. And once they participate in Webex, their attendance status can go directly back into Cvent. Again, this only requires the use of a simple configuration interface to reap the benefits of seamless data-sharing.

In the end, Cvent's integrations translate into win-win situations, both for event planners and attendees: we offer ease of use on both ends, without the need to completely overhaul one's current business processes.


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