Conference Registration

Why You Should Send Invitation Reminder and Event Reminder Emails

Friday, September 25, 2009 by Cvent Client Services
Email ReminderWe often preach to our event management clients the benefits of using the tool to schedule invitation reminder emails and event reminder emails to be sent out at a specified date and time. There are many good reasons behind our praise of this simple, but really useful, feature.

Let's start with invitation reminder emails. These can be set up to be automatically sent out to invitees who have not yet responded for the event. Why? Maybe they just forgot to respond right away, or the invitation got buried in their inbox. A reminder is a great way to give them another chance to RSVP, ultimately increasing attendance for your event and boosting revenue.

Additionally, you can also use the invitation reminder emails to encourage invitees to register before the early bird deadline hits. Knowing they only have a few days left to get the lower rate is always an extra incentive to register.

Meanwhile, event reminder emails are those that can be set up to be automatically sent out to only those invitees who have registered for your event. This friendly reminder is a great way to decrease your no-show rate. It's also an opportunity for you to provide important information regarding your event, such as weather information, driving directions, or what attendees should bring.

Planners themselves also benefit from sending automated reminder emails. As opposed to manually sending reminder emails, scheduling them ahead of time leaves the planner free to concentrate on other aspects of the event.

Automatic invitation reminder and event reminder emails can make both your event and you as a planner more successful. One client put our advice in action and was thrilled she would no longer have to worry about sending emails manually. The reminders decreased her event attrition and made her registrants very happy.

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