Convention Bureau

In an effort to provide meeting planners and attendees with a more “heartfelt” San Antonio experience, the San Antonio Convention and Visitor’s Bureau is extending its 2008 “San Antonio. Deep. In the Heart" campaign to focus on group travel.  The new “In the Heart Meetings” concept encourages meeting venues, hotels, and restaurants in the Fiesta City to provide unparalleled service to San Antonio visitors.

This summer, the CVB will promote the “In the Heart Meetings” message with $1 million spent on print and online advertisements. The campaign will focus on San Antonio’s four strongest attributes, also known as the four P’s: Proactivity, Productivity, Playfulness and Prudence.
 
In a recent USAE interview, Scott White, the executive director of the San Antonio CVB, said that the campaign “will be part of our foundation moving forward into the future."

"What really sets our destination apart is the unity that we have,” he added. “Everybody in the hospitality community really works well together to sell the destination first, and then they compete for the business.”

View more information about the San Antonio Convention and Visitor’s Bureau on the Cvent Supplier Network