Corporate Travel Manager

First-time visitors to hotel websites aren't satisfied with what they're seeing, according to second-quarter hotel company website satisfaction scores released in a report from New York research firm IPerceptions. The report, which surveyed over 120,000 business and leisure travelers to hotel websites, found that multibrand hotel companies are failing to properly package information on their web pages to encourage bookings from business travelers.

Many corporate travelers use preferred booking tools, but will still visit hotel websites to research properties and explore amenities prior to booking, IPerceptions President and CEO Claude Gray said, according to Business Travel News. The low satisfaction rates indicate that companies need to improve how they are presenting their offerings and value.

"This industry was one of the early adopters in the late 1990s, but at some point, they stopped innovating," Guay said. "They're slapping nice coats of paint on, but they haven't changed the structure of the house."

Additionally, the report found that many travelers who book through hotel websites report problems, as 60 percent of those website visitors with an intention to book a room actually complete a reservation.

What do you think of hotel websites—are there certain features that you like or don't like? Do you usually review hotel websites before booking them for your events, even if you use a preferred booking tool like the Cvent Supplier Network?

Don't forget, on the Cvent Supplier Network, we offer photo galleries, virtual tours, and venue descriptions, plus all the pertinent details, like amount of meeting space, number of sleeping rooms, and distance from the airport, at a glance. You can find all the important venue information quickly for thousands of properties, making it easy to compare hotels  before you book a venue for your meetings.