Customer Events

Cvent's event email marketing tools make it easy to maintain a comprehensive set of contacts: clients, prospects, members, non-members, attendees, exhibitors, etc. As your list of contacts grows, you may find it gets more complex to manage. What if an organization no longer wants to receive your event invitations? Or maybe you only host events for sales prospects, not your current clients?

As part of Cvent's new August 2009 release, it's now easier to handle such opt-outs with domain exclusions. If any organization does not want to receive scheduled or manually sent emails from you anymore, you can add its domain as an exclusion. This is a big time saver, as you don't need to individually opt out each person.

What's great about this new feature is that it can be used selectively. For example, perhaps you're hosting a regional user conference. Users that aren't based in that region are not to be invited, but you don't want to have to opt-out every single email address belonging to those contacts. You can still create a exclusion for that domain, then use the Active Yes/No option to make it a temporary exclusion.



Keep in mind, though, that the domain exclusions apply only for scheduled and manually sent emails. Registrants with these domains will receive a registration confirmation and any emails they request themselves from the website.