CVB

The Scottsdale Convention and Visitors Bureau has a new program to attract business meetings to the area which we thought was one of the more interesting CVB promotions we have seen.

Called The Room Rate Challenge, the program will target to meeting planners to encourage the idea that Scottsdale is an affordable and comfortable destination for business and organizational meetings.

The Room Rate Challenge program allows planners to submit a proposal to the Scottsdale CVB from any hotel or resort from across the contiguous United States (except Maricopa County), Hawaii, Canada, or Caribbean. Members of the Scottsdale CVB will then work with comparable Scottsdale properties to meet or beat the room rate, dates, meeting facility space and room night requirements.

There are requirements for the program, including that meetings must be booked and actualized in Scottsdale through March 31, 2010.

CVB Executive Vice President Brent DeRaad is also discussing the issue in a podcast at: members.scottsdalecvb.com/room-rate-challenge-promotes-scottsdales-meetings-value.

For more: www.scottsdaleratechallenge.com.