Cvent Best Practices for Associations

Now you know how to use Cvent for sponsorship sales. Here are three great tips for maximizing Cvent's features to incentivize your potential sponsors:

• Provide sponsors with sales leads by using registration questions. Tell your sponsors that you will create a registration question about their organization, asking all registrants if they’d be interested in learning more about their product and/or services. Once your event is closed for registration, run a report to see those who are interested in more information. Give this report to your sponsor(s)—it will provide valuable leads to their businesses.

• Use "electronic real estate" to promote sponsors. Place sponsor logos at the bottom of your email invitation for all invitees to see. Even those who cannot attend the event will still see these logos and may want to find out more information.

• Create web traffic for your sponsors through your event website. Create a custom page on your event website dedicated to your sponsors. If you have different sponsorship levels/tiers, you can place Platinum sponsors at the top, then Gold, followed by Silver, and so forth. You can also can place the sponsor’s logo, mission statement, description of products/services, a link to their website, etc., on the page. This will help create traffic to their website and possibly generate leads for their business.

Securing sponsorship for your events is never an easy task, but Cvent can make it easier. Why not create a "Sponsorship Sales" event using your Cvent account?

Use your account to create an event designed to collect sponsorships sales for monthly events, conferences, or meetings for your organization. Consider placing a link to registration from your website or your monthly newsletter so that people can purchase different sponsorship opportunities. You can also easily send out an email invitation to previous event sponsors to see if they are interested in sponsoring an upcoming event.

By using your merchant account, sponsors can easily pay for their sponsorship options in Cvent. This will allow for quick and simple reporting later, allowing you as the planner to compare yearly revenue solely for sponsorship sales. Plus, the easier the process is for potential sponsors, the more likely they will be willing to contribute to your event!