In today's tough economy, we tend to place the blame for slow business on outside factors: reduced staff size, budget cuts, etc. Do you ever think that the event planner him or herself could be the real obstacle to succeeding? Probably not. That's why Brian McGovern's article "Stop Sabotaging Your Success" caught my eye.
Brian shared an experience he had with a recent planner who did in fact give external forces the blame for lack of bookings: "It's this economy; it's the government—nobody wants to book anything," she said.
His response? "How does she ever expect to attract clients with such a negative attitude?"
He makes a good point. Certainly there are some things you can't control, such as the economy, but that doesn't mean you should let them spiral and affect your attitude and outlook.
I like Brian's advice: "Our clients look to us to inspire them. They expect event people to be full of enthusiasm. If you want to book more events and make more money, do yourself a favor and avoid spending time with whiners and complainers. They will drag you down."
You can read the rest of his thoughts in the full article, available at PlannerWire.