Asia's Exhibition Industry Saw Growth in 2008

The exhibition industry is alive and well in Asia. According to a new report by UFI, the Global Association of the Exhibition Industry, Asia's exhibition industry grew by 8.7 percent in 2008 as compared to 2007.

China led the way with 14 percent growth. More than half of the exhibition space sold in Asia last year was in fact purchased in China. Smaller destinations also showed impressive growth, such as Macau with a 69 percent increase in square feet sold, Taiwan with a 26 percent increase, and Vietnam with a 24 percent increase.

Revenue from tradeshows jumped up six percent from 2007, reaching $3.45 billion.

As I've blogged before, it's been a completely different story in the United States, where the exhibition industry saw market declines in 2008. Plus, tradeshow industry performance already saw a nearly 12 percent dropped in Q1 2009.

Although I haven't seen any similar early 2009 data for Asian markets, I have blogged about how experts believe that emerging markets, such as China, will likely be the first to see growth after the down economy. So it's very possible that Asia will continue to hold strong. Either way, it should be interesting to see what the future holds.
blog comments powered by Disqus
Subscribe to our Monthly Newsletter
Receive updates on the latest trends, best practices, and strategies
to transform your meetings and events