In today's uncertain economy, associations are struggling to strengthen ties and remain relevant to their members. One of the best ways to do this has always been hosting meetings and events, but due to staff cuts and reduced budgets all-around, it's likely that convincing your members to register has grown increasingly difficult.
Association Strategies, Inc., a premier executive search and transition management team, has some advice for struggling associations. In the first of its original quarterly surveys called "Burning Questions," the organization came across a few strategies for associations to connect with staff, volunteers and their networks.
One such approach is to take a hard look at your members and offer what they need right now. Here's what they said one respondent was doing to make it easier for members to stay involved:
"One of our respondents shared their association’s experience creating a 'pay-what-you-can' approach to meeting registration. The organization was pleasantly surprised by the number of individuals who registered—and who paid close to the proposed fee."
We've always supported offering multiple registration options to your attendees to keep attendance high—for both association events and non-association meetings. Letting cash-strapped attendees sign up for the most relevant sessions of your event captures an audience you might have otherwise lost with one all-inclusive event fee.
Read the complete survey by Association Strategies for more insight.