Conference Centers Take Bigger Role in Meetings

Getting serious about learning environments is the number 10 trend in the meeting industry, according to Benchmark Hospitality International. Basically, as meetings and events face more scrutiny, organizations are demanding more oversight as to where meeting dollars are being spent—and on the Return on Investment they can produce.

Conference centers make this easy, offering quality but not lavish catering, comfortable and practical lodging options, and a purpose-specific environment. Plus, they don't carry the reputation that some luxury hotels and resorts do, one which these days many planners are trying to avoid.

This need in the market is prompting many conference centers put themselves out there as a great venue option.

"We're making a full-court press to get out the message that we're productive venues whose core business is meetings, and that we're not fluffy or posh or over the top," Phil Mattia, senior director of marketing for Dolce Hotels & Resorts, told MeetingNews. "We think we can get not just more of the types of meetings we are known for, but also the executive meetings that traditionally go to resorts."

Have you been considering conference centers more now for events than you have in the past? Why?

Also, make sure to check out Cvent's Conference Center Directory, one of many resources including in the Cvent Destination Guide. This comprehensive list features conference centers in the United States and worldwide, including all of the members of the respected International Association of Conference Centers (IACC).
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