Do You Use Celebrity Spokespeople to Promote Events?

I recently read that Indianapolis Colts quarterback Peyton Manning is going to represent the Indianapolis Convention & Visitors Association. As part of this partnership, he'll be used on the CVA's website and in targeted messages to convention and meeting planners, including email campaigns sent directly to planners and print ads placed in trade publications.

This isn't the first time I've seen a famous/celebrity spokesperson working on behalf of a meeting destination. Another incidence that comes to mind is the Atlanta CVB, whose website features a celebrity video of Ludacris, Alton Brown, Shawn Mullins, Ted Turner and John Smoltz elaborating on the great things about Atlanta.

Have you ever used a celebrity spokesperson, whether it be a local news personality or famous actor, to promote your meetings and events? I think it would definitely make for great event promotion. However, in today's tough times, I'm not sure that a celebrity's approval alone would be enough to make me pay for registration. Do you think the use of a well-known name can boost event attendance?
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