Planning a meeting or event involving international attendees? It not be as difficult to convince them to travel as it is for your U.S. meeting-goers.
Nearly half of European business travelers say their business travel activity during the next 12 months will remain relatively unchanged. However, 26 percent said their business travel would decrease as compared to 22 percent who said it would increase. Meanwhile, 40 percent of respondents said their firms have enacted or changed travel policies during the last six months.
The survey, a poll of 600 European business travelers in France, Germany and the United Kingdom conducted by research firm Vanson Bourne, found that organization size and country affected the results. Larger companies were more likely to limit business travel, for example, and those based in France are expected to travel more than those in Germany and the UK.
What's affecting business travel for Europeans? Half of survey respondents said the global economic situation has negatively impacted business travel, 44 percent said it is "the hassle factor," 38 percent said it's environmental impact, and 21 percent cited terrorism concerns. Interestingly, half of survey participants believe that traveling less "will have a negative impact on their business."