Event Planning Tip: Expect the Unexpected

I've blogged about Andy Sernovitz's newsletter in the past because, well, he's got some great advice for marketers. Luckily, a lot of it is applicable to marketing and promoting your meetings and events, too.

Take his recent newsletter on "Missed Opportunities." When are you  missing out on taking your marketing from good to great? 

His first tip deals with distressed customers and the fact that "regardless of what line of business you're in, the unexpected is going to happen." Will you be ready for the worst and be able to keep your customers, or attendees, happy? What if your keynote speaker falls ill? What if it rains on the day of your team building picnic? What if an attendee has a food allergy he or she didn't tell you about when they registered?

There are a number of things that could go wrong during the course of your event. Experienced meeting planners should be on their toes and have back-up plans. Take Andy's example of being prepared: Southwest
Airlines keeps paperbacks that other travelers leave behind to give delayed passengers—how cool (and creative) is that?

If you have any stories about turning a bad situation around, share them below!
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