Have you started using Twitter yet to promote your events? If you're a regular Cvent blog reader, you know that you can use Twitter to increase your event attendance and to promote your events for free. But despite its advantages, I'll bet many event planners just haven't gotten around to starting a Twitter account.
It's just a fad, they say. Why bother getting into something that's just going to become outdated in a few months?
Well, because it doesn't look like Twitter is going anywhere. In fact, Twitter.com is among the fastest growing social media sites, according to Nielsen, growing 1,928 percent year-over-year. It jumped from one million unique visitors in June 2008 to 21 million unique visitors in June 2009.
And it's not all just casual users looking to chat about what they did during the day. A number of big corporations are on Twitter: Amazon, Starbucks, Zappos, JetBlue, Whole Foods, even Cvent—the list is extensive and still growing.
Members of the hospitality industry have joined the Twittersphere as well. Major brands such as Marriott International and Starwood Hotels have Twitter accounts, as do countless individual properties across the globe.
Consider the Dover Downs Hotel & Casino, who last week posted a billboard along Route 50 near Washington, DC, instructing passers-by to follow the company on Twitter.
"Twitter has become, for us at least, a great way to interact with a vocal and vibrant segment of our customer base," Gloria Hammelef, senior director of marketing of the hotel, said in a statement. "We've been able to reach out to people via Twitter who might have been unaware of us otherwise."
I'll admit that from time to time I've wondered where Twitter was really headed long term. But then, people expressed the same doubts about Facebook, and look at how it's thrived.
The fact of the matter is, Twitter is here now, and it's an easy and free way for you to promote your meetings and connect with event attendees. So what are you waiting for? You can sign up for an account anytime. (And once you do, don't forget to follow Cvent!)