How Simple Event Ideas Can Be a Big Success

It's common knowledge that meeting planners are facing reduced event budgets. No longer is it possible (or practical) to charter flights to exotic destinations, book the poshest hotel in the city or source the top-name caterer for your events.

Though this fact is certainly an obstacle for planners (after all, the expensive extras can go a long way in enticing attendees to register for your event), it's by no means an insurmountable one. In fact, you might be surprised to realize that in many cases grand and flashy events are not always best. These troubled times have brought a resurgence in popularity of what's comforting, familiar, and simple, even.

Ice Cream SocialTake, for example, the recent event hosted by the International Diary Foods Association (IDFA). Held last week, the event is an annual tradition for members of Congress, their staffs and families. This year it saw the likes of Sen. Dan Akaka (D-Hawaii) and IDFA chair Paul Kruse.

What was the event? An ice cream social, held on the Capitol Hill lawn. Over 9,000 dishes and 2,000 root beer floats were served at the party, which is in its 27th year. An impressive 8,000 people were expected to be in attendance.

No luxury spa treatments, no pricey floral arrangements, no expensive steak dinner. Just a simple, tried-and-true event idea that was enjoyed by all—who doesn't love an ice cream party? It's just one example of how you don't always need to go all out with your events in order to impress!
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