Social networking sites like Twitter, LinkedIn and Facebook are all the rage these days in the world of meetings and events. But when it comes to your own professional life, face-to-face is your preferred way to network.
According to recent MeetingsNews research, 85 percent of meeting planners prefer face-to-face networking, more than half through personal contacts and one-third through professional associations. Meanwhile, six percent of planners said they used social media and online communities for networking. About eight percent of the 311 planners surveyed said they do not do professional networking.
It does seem that social networking can serve to enhance in-person networking efforts.
"Once I connect with someone online, my next step is to obtain a face-to-face meeting, whenever feasible," Carrie Moore, director of business development at Northern Kentucky's METS Center, told MeetingsNews.
"Networking online has led to face-to-face networking," said planner Lisa Spegman. "Integrating all styles has allowed me to piggyback off another contact's contacts that I may have not otherwise had the opportunity to meet in person. I am very impressed with the number of contacts that I have met virtually that have led to personal and business relationships in real life."