Study Identifies the Country's "Travel Tweet Elite"

Over 300 convention and visitors bureaus are using Twitter, according to a new report from New York-based destination marketing firm Development Counsellors International (DCI). That's an impressive jump over just a few months, as about 200 meeting destinations were using the social networking site when I blogged about GoSeeTell's report back in March.

Breakdown of Tweets - DCIIn an effort to find out how destination organizations are using this ever-growing network, DCI analyzed and compared over 3,000 Tweets from the largest CVBs in the country (by population) over the course of 30 days. It found that when it comes to tweet topic, news announcements are the most common subject.

Here's the breakdown:

• Announcements about upcoming local events/news (54 percent)

• Social tweets (28 percent)

• Replies to followers (20 percent)

• Deals (17 percent)

• Re-tweets from community partners (13 percent)

Less common were travel deals (7 percent) and contests (4 percent).

DCI also used its research to identify the country's Travel Tweet Elite—the top five destinations that, in addition to having the most followers and updates, are most successful at connecting with visitors. The Baltimore Area Convention and Visitors Association, Greater Fort Lauderdale Convention & Visitors Bureau, New Orleans Metropolitan Convention and Visitors Bureau, San Francisco Convention & Visitors Bureau, and Tampa Bay & Company secured the title.

blog comments powered by Disqus
Subscribe to our Monthly Newsletter
Receive updates on the latest trends, best practices, and strategies
to transform your meetings and events