Freeman wants to make it easier for tradeshows to go green. Last week, the event management company announced two new initiatives to lessen the environmental impact of the industry: sustainable exhibit rental and reducing paper waste.
Since March, Freeman has been offering customers sustainable tradeshow exhibits. Among the exhibits' various eco-friendly features are panel walls made with FSC-certified hardwood plywood and panels that use low VOC glues and finishes. The aluminum on the exhibits is made from 85 percent recycled content, while the carpet fibers are also made from recycled content.
Freeman's second initiative is to offer a digital order entry system that uses document management software to manage and store advance orders electronically. This allows faxed exhibitor orders to be converted directly into PDF files. Freeman estimates that about 600,000 sheets of paper will be saved thanks to the digital processing in 2009.
What do exhibitors think about Freeman's sustainable tradeshow exhibits? One client, Melissa Nathan, founder and chief innovation officer of Blue Avocado, was quoted, "[The exhibit] was beautiful, provided amazing amounts of storage and accurately reflected Blue Avocado’s commitment to reducing the carbon impact on the planet."
Freeman's new initiatives join other green company efforts, such as the company's participation in the EPA SmartWay Transport Partner program.