Cvent

A meeting of the minds can happen anywhere, but putting together an impressive event that can truly inspire your association is an art. Build a brilliant event and increase membership by implementing these five techniques:

• Create a website that connects at every level. Post meeting information, offer instant membership enrollment and communicate the latest news to all of your members and fans via a centralized online site.

• Present a dynamic registration process. One event can cater to several parties. Offer different paths with variable price points for registration of members, non-members, exhibitors, speakers and attendees.

• Give incentives. Registrants can be motivated by early-bird discounts, coupons and “tell-a-friend” savings. Be sure that these are offered and supported by your registration forms.

• Campaign for growth. Use each communication as an opportunity to increase membership. Find an event solution that can manage campaigns for new membership sign-ups and membership renewals in one centralized system.

• Keep tabs on your most active members. Find out who is attending the most events, and reward them accordingly by tracking and reporting credits accumulated through events attended by these members.

When looking ahead to your next event, consider the long-term future of your association. An opportunity to reach out is always an occasion to grow!