Cvent

Now more than ever, meeting planners are on the lookout for ways to increase attendee registration. With a few simple but effective changes in your attendee management strategy, you'll have event registration numbers up in no time.

• Don't spam. Utilizing email campaigns for your event marketing can get a response rate of five percent to 15 percent, compared to the one percent to two percent response rate of paper campaigns. Yet no email campaign has a chance of success if it doesn't even get through to your event invitee's inbox.

Carefully consider your email invitation's subject line and content so as to avoid getting stuck in a spam filter. Online registration software such as Cvent boasts an email content analyzer feature that scores your email deliverability and risk of getting caught in filters.

• Take advantage of free marketing. Event planning software can do wonders when it comes to event promotion. But don't forget the many free avenues to garner publicity, like social networking sites, free press release engines and more.

• Go online. The Internet is the go-to place for information these days. Don't be left out! Create an attractive, professional event website to offer invitees online registration and event details, and to keep attendees up-to-date on the latest agenda.

• Bundle prices. Offering bundled fees for multiple event registrations encourages organizations to sign up several attendees. Attendees will be hesitant of registering more than one attendee at full price. By offering a volume discount, you'll entice organizations to sign up two, three, four or more attendees.

• Brand your event. From a color scheme to a catchy slogan, your event should be branded with the key "take-away" for your attendees. Make sure your attendees know the benefit of coming your event, and shout it from the rooftops on your email invitation, event website, follow-up survey and more.