How successful will your next email campaign turn out? That all depends on how you set up your graphics and images, how easy it is to customize the system once it's up, and how convenient it is for registrants to access your form with just a few clicks of the mouse. Sound complicated? With Cvent, it doesn't have to be!
Be sure to use a descriptive subject line. It should be one that quickly grabs your audience's attention, while avoiding words such as "Free," "$$$," "Save" and "Discount" that may be red-flagged as spam.
Make your emails content-based. Relay your communications with text and only rely on graphics for support (not for them to "carry" your message). The ultimate goal is to create a good balance between these two elements so that image-heavy emails don't get caught in spam filters, and more potential registrants will receive your message.
Include a clear call to action. Simply ask yourself, "What do I want people to do after reading this email?" For example, if your main purpose is to get someone to register for your event, make sure that's what the email emphasizes.
Finally, choosing when to launch your email event invitation campaign and schedule follow-ups will depend on your preferences and your particular target recipients. That being said, experienced planners advise picking a time between 8:00 AM and 11:00 AM on Tuesdays, Wednesdays or Thursdays to hit as many people as possible. Need to send a lot of emails but can't find the time? Turn to Cvent to solve this problem! We make it easy for you to schedule automatic emails to be sent as often as you'd like, on whichever days and times you deem appropriate.
Be sure to use a descriptive subject line. It should be one that quickly grabs your audience's attention, while avoiding words such as "Free," "$$$," "Save" and "Discount" that may be red-flagged as spam.
Make your emails content-based. Relay your communications with text and only rely on graphics for support (not for them to "carry" your message). The ultimate goal is to create a good balance between these two elements so that image-heavy emails don't get caught in spam filters, and more potential registrants will receive your message.
Include a clear call to action. Simply ask yourself, "What do I want people to do after reading this email?" For example, if your main purpose is to get someone to register for your event, make sure that's what the email emphasizes.
Finally, choosing when to launch your email event invitation campaign and schedule follow-ups will depend on your preferences and your particular target recipients. That being said, experienced planners advise picking a time between 8:00 AM and 11:00 AM on Tuesdays, Wednesdays or Thursdays to hit as many people as possible. Need to send a lot of emails but can't find the time? Turn to Cvent to solve this problem! We make it easy for you to schedule automatic emails to be sent as often as you'd like, on whichever days and times you deem appropriate.
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