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Event Promotion Tip: Create a "Twitter Roll" for Your Event

Thursday, August 13, 2009 by Sarah Larkins
You know I'm all about using Twitter for your event promotion. Back in May, I gave you five ideas for keeping your event's Twitter page fresh and current, one of which was to let others do the talking. More specifically, you can set up a hashtag for your event and have attendees use the hashtag every time they tweet about your event.

That's just one way to make use of what others are saying about your event, though. I came across another great idea from ASAE, whose Annual Meeting & Exposition is coming up next week.

The organization has created a "2009 Annual Meeting Twitter Roll" for the conference. Here, attendees who plan to twitter from the conference can submit their Twitter handle, organization and name, which ASAE publishes on the roll.

ASAE Annual Meeting Twitter Roll

This is such a creative idea! It makes it easy for other attendees, or even those people who wanted to attend the meeting but are unable to, to keep tabs on what's going on at the event via Twitter.

Sometimes it can be hard to enforce the use of a hashtag, and with so many people tweeting about a conference under different terms, you can't always be sure that a search in Twitter will yield. But the Twitter roll makes it so that guests don't need to do a search, they can just follow those who signed up!

Comments for Event Promotion Tip: Create a "Twitter Roll" for Your Event

Friday, August 14, 2009 by Deb Matteson:
what a great idea! i can't wait to implement this for a client conference.

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