Cvent

For many of you, your online event registration form may be a "first touch" point of contact for potential registrants and new members to your organization. Following the guidelines outlined below will ensure that this first impression reflects both your marketing strategy and a high level of professionalism in its design and functionality.

Branding the form to fit your business gives registrants a great visual that will stick in their minds. Cvent allows you to match the look of your website, event emails and other marketing materials with your brand's color schemes, fonts and logos. This provides a personal touch that looks more professional than some generic "cut and paste" design.

Asking for information? Only collect what you really need! When filling out online forms, registrants will appreciate the time you save them if they are only required to answer relevant questions. Cvent wants as many people as possible to complete the registration form for your event, so our registration functions allow you to create different paths for different types of registrants. This way, you don't have to worry about invitees abandoning your form because they won't be forced to provide answers to questions that don't seem applicable to them.

Clearly communicate your customer-focused cancellation and refund policy. With Cvent, you have the flexibility of coming up with appropriate cancellation and refund policies for your events. Once they are established, make sure invitees can clearly view these policies on your registration form. The goal here is to encourage potential registrants to register early while abating any fears associated with a "no refunds" policy.

And finally, make your privacy policy public. Even more so today than in the past, people are concerned about access to their personal and financial information. Show potential registrants that you hold their privacy concerns to the highest standard by assuring them that you are taking careful steps to protect their information and clearly stating how it will be used to avoid any questions or confusion.

By implementing these tactics, you'll secure a professional, registrant-friendly and trustworthy impression for your organization that will prove true after you actually execute those successful events!