Cvent

When was the last time you asked yourself, "Am I getting the most out of my Cvent system?" Here are some best practices to ensure that the answer to that question is a confident "YES!"

Remember to set up one or two automatic reminders to go to invitees that have not yet responded to your invitation if you really want to increase attendance. This is an easy way to help increase the head count to your event and, with a paying event, increase revenue. Use catchy subject lines such as “2 days left for the Early Bird Special” or “Don't Miss Out! RSVP Date is fast approaching!"

And don't forget to take steps to make sure your attendees come back with Cvent's ability to survey your registrants before the event takes place so you can better meet their expectations. Ask them what they want speakers to talk about, where the next event should be held, what topic(s) they'd like the next event to concentrate on, what makes someone register and attend, and if they are interested in hearing more about your organization, your product, etc.

Too often clients don't take advantage of this invaluable feature, but after taking some time to initially set it up, you'll find it was time well spent.

Make sure your email invitations are being opened and read by avoiding certain days and times. Never send out an email over the weekend or on Monday morning - this is prime time for mailboxes to be full (especially with that dreaded SPAM). Remember, timing is everything!

And finally, don't hesitate to set up a time to do an event review with your Account Manager before you launch your events. It never hurts to have us take a look and make sure that everything is going to run smoothly!