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W Hotel Properties Are Set to Double Over Next Three Years

Tuesday, June 30, 2009 by Sarah Larkins
W Hotels, which recently celebrated the opening of its 30th property worldwide, the W Fort Lauderdale, plans to double its footprint by 2011. The brand will expand both domestically and internationally, to locations such as Paris, Barcelona, Washington, DC and London.

"Obviously the financing market is a challenge now," Carlos Becil, vice president of W brand management, told HOTELS magazine. "But we're working with strong developers. We are going into the right destinations with great partners."

According to the magazine, the 312-room W South Beach is set to be the first to open in mid-August, followed by the 317-room Washington, DC hotel just steps away from the White House.

October will see the opening of the W Barcelona at the Port of Barcelona, which will serve as W's flagship in Western Europe. Scheduled for a 2011 opening, the W Paris Opera hotel is among the properties on the roster.

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