Hitting the trail has never been this much fun – Louisville's Urban Bourbon Trail, that is, newly expanded with 20 participating establishments to celebrate its fourth year guiding visitors through a myriad of ways to enjoy Kentucky's signature spirit. The freshly redesigned 102-page Passport produced by the Louisville CVB LINK offers locations, vital info, and pointers on how to taste bourbon like an expert. And win a free Urban Bourbon Trailblazer T-shirt in the process.
Visitors can pick up their free Passports at the Louisville Visitor Center or download the free app for iPhone or Android,” says Nancy Stephen, Louisville CVB communications manager. After visiting a minimum of six of the stops and getting “stamped,” Passport holders can redeem it for their free T-shirt, also newly designed this year. There's no timeframe for completion, and “you can pick up another passport and hit six different places,” adds Stephen.
For groups, only one person needs to let them know how many are needed for the group, “and we'll provide those. You can also pick them up at any of the stops." The Urban Bourbon Trail “has been a great way to get the story out about our culinary history and bourbon connection.”
One way the CVB is tracking visitors is a short questionnaire on the back of each Passport, asking where they're from (50 states and 13 countries to date), “and if they did the trail alone, with a friend, or with a group. So far, 330 have indicated they were part of a group.” In all, there are 100,000 Passports currently in circulation.
Here's a sampling of the new stops:
- Bristol Bar & Grille – winner of more “Best of Louisville” awards than any other local restaurant.
- Derby Cafe at the Kentucky Derby Museum – the only place on earth where you can see the Derby and drink its signature Mint Julep every day.
- Dish on Market – featuring Truman's Breakfast. The president liked a shot of bourbon with his daily egg.
Photography courtesy bourboncountry.com