Nowadays, marketing professionals must incorporate the event management process into their overall marketing and sales strategies. After a company’s website, tradeshows and events are the most effective marketing tactic’ ahead of email, support forums and even print! We discuss how the following tactics can help marketers maximize their event ROI, including:
- Integrating with existing marketing solutions to increase efficiencies across your organization
- Maximizing attendance through customizable registration process by collecting data from multiple sources and allowing attendees to register from any device.
- Leveraging mobile apps to increase attendee engagement during the event
- Harnessing the power of social media to amplify your event
- Running reports that effectively measure an event’s ROI
Learn more by watching the recording of our webinar here: