Event Promotion

The Dallas Cowboys football team has partnered with the Gaylord Texan Resort & Convention Center in Grapevine, Texas, to make the resort the team's official hotel. Under the two-year contract, the Gaylord will host players, coaches, staff, cheerleaders and fans the night before each home game.

This is an excellent marketing move by the Gaylord Texan to get people into their hotel.

The Gaylord recently hosted The Dallas Cowboys Cheerleaders Swimsuit Calendar Release Party in its Glass Cactus nightclub and The Dallas Cowboys Cheerleaders team try-outs in its 50,000-square-foot Texas Ballroom. The team and resort will host additional events and promotions together throughout the coming year.