Event planners need to understand what type of content attendees expect and demand in order to produce high quality events that leave an audience coming back for more. Like most products and services, events need a high level of attention from planners in terms of gauging expectations and feedback. Often overlooked, web surveys are extremely effective tools for doing so.
A survey tool can enable targeted speaker content, stir excitement, create buzz about future events and help identify logistics problems. This type of insight is very actionable and can be leveraged to create successful events. A successful event, by our definition, is one that not only delivers program content that meets (and exceeds) the expectations of the attendees, but also creates opportunities for higher event ROI. This means lead generation, opportunities to reduce costs and data points that help your organization as a whole.
Cvent’s latest white paper on event planning surveys highlights several key best practices that can be incorporated into your next event. Using surveys before, during and after your next event can help maximize success.
Here’s an expert tip from our white paper:
Create Marketing ROI through Lead Generation and Qualification
Raffles and sweepstakes are great incentives for guests to stop by your booth (or main information desk) for engagement opportunities. Invite them to submit their information to register; the possibility of winning a prize is a strong incentive for driving responses.
Online surveys offer an easy way to run a sweepstakes at your both. Set up a kiosk or computer station that invites attendees to fill out a quick "sweepstakes" registration, the form for which is really an online survey. Ask a few demographic questions in addition to one or two psychographic or purchasing questions to help you accurately qualify real prospects. The sweepstakes is an efficient means of generating booth/kiosk traffic and converting visitors into leads.
To read more, visit Cvent's Event Resources page.
A survey tool can enable targeted speaker content, stir excitement, create buzz about future events and help identify logistics problems. This type of insight is very actionable and can be leveraged to create successful events. A successful event, by our definition, is one that not only delivers program content that meets (and exceeds) the expectations of the attendees, but also creates opportunities for higher event ROI. This means lead generation, opportunities to reduce costs and data points that help your organization as a whole.
Cvent’s latest white paper on event planning surveys highlights several key best practices that can be incorporated into your next event. Using surveys before, during and after your next event can help maximize success.
Here’s an expert tip from our white paper:
Create Marketing ROI through Lead Generation and Qualification
Raffles and sweepstakes are great incentives for guests to stop by your booth (or main information desk) for engagement opportunities. Invite them to submit their information to register; the possibility of winning a prize is a strong incentive for driving responses.
Online surveys offer an easy way to run a sweepstakes at your both. Set up a kiosk or computer station that invites attendees to fill out a quick "sweepstakes" registration, the form for which is really an online survey. Ask a few demographic questions in addition to one or two psychographic or purchasing questions to help you accurately qualify real prospects. The sweepstakes is an efficient means of generating booth/kiosk traffic and converting visitors into leads.
To read more, visit Cvent's Event Resources page.
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