2012 Indicators of Job Outlook for Meeting and Event Planners

In an ongoing feature, Special Events magazine expresses optimism about growth prospects for event planners based on the increase in demand from temporary agencies.

What are some other indicators of prospects for event planners?

Job Outlook for US Event Planners

US Department of Labor April job numbers are a mixed bag. While jobs are still being added, the rate of job growth appears to be slowing down.

US Job Number 2007 - 2012

There have also been reports that many unemployed workers have stopped looking. What are the implications for event planners and other event industry professionals?

For the current decade, The U.S. Occupational Outlook Handbook has forecasted a much better than average job outlook for event planners.

"Employment of meeting, convention, and event planners is expected to grow 44 percent from 2010 to 2020, much faster than the average for all occupations. As globalization increases and businesses continue to recognize the value of professionally planned meetings, the need for meetings and events is expected to grow."

Job Outlook for Canadian Event Planners

Service Canada forecasts fair job prospects for Canadian event planners. Event planners were hit hard during the economic downturn and, in 2009, there was a 40% increase in unemployment insurance claims for conference and event planners. The forecasted average annual growth rate for 2010- 2014 is 2.9%, which compares favorably with a forecasted growth rate of 0.9% for the job market as a whole. Long term job prospects for event planners are expected to increase sharply.

Job Outlook for Event Planners in the UK

International Meeting Review summarized the Markit Group's IPA Bellwether Report on marketing budgets. Results are based on information from 300 companies in the UK. Marketing events were hit badly in 2011 with a 7.1% decline in Q4. They forecasted that an improvement in conditions in the Eurozone was needed in order to boost prospects in the event industry.

Forecasts for the Eurozone are not optimistic.

"Cyprus, France, the Republic of Ireland, Italy, Portugal, Spain, Slovenia and Belgium are already on negative ratings watch and are most at risk of a Fitch credit downgrade if Greece exited the euro."

Based on reports by European meeting professionals, the MPI Business Barometer reported "the first year-over-year decline in meeting attendance (since June 2010)".

Fortunately the the Queen's Diamond Jubilee and the Olympics are helping to stimulate 2012 event spending in the UK.


While projections are mixed, Meetingsnet informally scanned a number of indicators and concluded that, while there seem to be more middle management jobs, senior management jobs are still in short supply. There was concern that some event planners have stopped their search for full-time employment.

Please also see our last update and MPI's data:

blog comments powered by Disqus
Subscribe to our Monthly Newsletter
Receive updates on the latest trends, best practices, and strategies
to transform your meetings and events