Corporate Events: Let Them Eat Cake

Chocolate Mousse CakeSome corporate events just cry out for cake: corporate anniversaries, retirement parties, reunions, openings, product launches, galas, teas, garden parties, and, of course, holiday parties.

Cakes are available at all price points. A designer cake can be custom designed for a gala or luxury event.

To stretch event budgets, cake can also be a substitute for a more expensive dessert but remember: "cheap cake ain't good, good cake ain't cheap." The cost of the cake stand, set-up and delivery need to be worked into the budget.

  1. If you're thinking of using a cake from an off-site supplier, make sure that permission to do so is written into your venue contract. Some venues have hefty fees, so these need to be waived in contracts.
  2. Arrange for a tasting. When selecting a cake, it's important to make sure it's moist, light, and fluffy. Ask about the shelf life for unused cake with or without refrigeration.
  3. Don't get stuck in a rut. Remember there are:
  • Molten chocolate cakes
  • Designer CakesPetit Fours
  • Lava cakes
  • Cupcakes
  • Dark fruit cake (used for Christmas and iced and used for weddings in the Caribbean)
  • Black Forest Cake (a German favorite)
  • Ice cream cakes
  • Cheesecakes
  • Cake Rolls
  • Seasonal cakes like buche de Noel
  1. Diversity counts. Kosher and Halal cakes are available in many markets.
  2. Don't forget to provide options for guests that are vegetarian, vegan, or health conscious. Cakes don't have to be sweet, they can also be savory.
  • Raspberry CakeStrawberry shortcakes
  • Raspberry cakes
  • Carrot cakes
  • Zucchini cakes
  • Apple cakes
  • Blueberry cakes
  • Coconut cakes
  • Pumpkin cakes
  • ...even Tomato Cakes

International cakemaster Ron Ben-Israel shares his recipe for a carrot cake:

  1. Accommodate the needs of health conscious attendees by provide a version of the cake that replaces calorie laden frosting or icing with whipped cream cheese, tofu frosting, or a frosting made with thick yogurt.
  2. Remember, cakes come in all shapes and sizes, Often a standard layer or tiered cake with icing comes to mind when one thinks of cake. Duff Goldman of Charm City Cakes/Ace of Cakes host shows that there is more to cake than meets the eye:

In fact, any object or design can provide inspiration for a cake. Cakes shaped like just about any product and even buildings (like corporate headquarters) are all possible. 

  1. Reinforce branding, reflect event themes or mirror the corporate logos or the event color palette with cake.

Shoebox CakeSocial Media Cupcaks

Ferrari CakeFord Cake

As this video demonstrates, cakes can be a centerpiece and a key element of event decor:

For more dessert ideas, also read "I Want Sprinkles:" How Wedding Planners Can Avoid Cake Wrecks, A Sweet Treat for Special Clients: Cake-in-a-Jar!, 6 Ways to Wow Chocoholics, Chocolate Event Venues: 4 Great Picks for Chocoholics, 21 Delectable Desserts for Corporate Events, Corporate Events: New Twists on Strawberry Socials.

Photo Credits: edvvc, Takekazu Omi, Koon, Ken's Oven, cakehead lovesmags

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