At a time when companies are searching for strategies to shore up their bottom lines, it is more important than ever for event planners to have access to data to prove the ROI of meetings and events. These timely resources can help.
MPI and American Business Journals have teamed up to create Making a Difference, an important resource to help event planning professionals underscore the importance of business meetings in a turbulent economic climate. In September, 2011, this special insert featuring reprints from One+, MPI’s award-winning publication, was distributed to 250,000 U.S.-based BizJournal readers in 25 major markets.
Making a Difference is jam-packed with tools and information to help build the business case for the pivotal role of meetings and corporate events. This resource is intended to help organizations of all sizes develop strategies to meet their business goals and identify how meetings and corporate events can help.
Maritz's whitepaper uses science-based decision-making criteria to help executives and corporate event planers design the best strategy for large, face-to-face to corporate meetings and events.
"This decision is important because face-to-face meetings require the greatest investment of all meeting types, and thus carry the greatest expectations for a strong return on investment."For more information on strategic meeting planning advice, go to the Cvent Strategic Meetings blog.