Every now and then, a top luxury brand reveals the significance of social media. Four Seasons Hotels and Resorts has once again demonstrated that its reputation as an Internet and social media trailblazer is well earned.
On Wednesday, January 11, 2012, the upscale hotel and resort chain announced two exciting initiatives live on #luxchat (the monthly Twitter chat devoted to luxury):
- Four Seasons Luxury Trend Report
- a sparkling new global website (an $18 million investment) [Preview]
During the interactive chat that spanned 2 hours and trended globally on Twitter, Elizabeth Pizzinato, VP of Global Brand Communications, repeatedly affirmed Four Seasons' commitment to social media with bold tweets like:
Lux branding has gone social: 78% of affluent participate in #SM sites w more than 1/2 using #SM to connect w brands #luxchat.
Four Seasons Luxury Trend Report
@fourseasons heralded the dawn of a new era with its tweet declaring:
Luxury is back!
The glossy quarterly, on-line report underscores this message.
The inaugural issue of Four Seasons Luxury Trend Report explorers the digital habits of luxury consumers and shares the latest research from the Luxury Traveller Technology Survey. It also includes innovative case studies from luxury brands like Bergdorfs, Tiffany, Burberry, and Louis Vuitton.
This tweet from Four Seasons on #luxchat says it all.
#SM is an essential pillar of branding and marketing. Lux brands that don’t embrace digital media won’t thrive – or survive #luxchat
Four Seasons Hotels and Resorts has set the bar high and blazed a social media trail that other luxury brands would be wise to follow.
Photo Credit: © Four Seasons Hotels and Resorts, All Rights Reserved, Used with Permission
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