To appeal to Millennials and, eventually Generation Z participants, it's important for event planners to keep abreast of emerging trends. Yet, it can be challenging to keep track of what's new and hot, and sort out one technology from another
Here is a quick primer with inspiration for using GoPro, CGI (computer generated imagery), augmented reality, mixed reality, and immersive virtual reality to take corporate events to the next level.
While GoPro has been around since 2004, its full potential for corporate events has not been realized. Through a helmet mounted GoPro camera, experiences are captured from the point of view of the individuals participating. (The inventor used it to record his surfing experiences.) Capturing activities like sports, ziplining, horse riding, skiing, and dune bashing are a perfect applications. Later, the experience can be re-lived or shared with audiences at live events.
2. Computer Generated Imagery (CGI)
CGI is used for animation and 3D effects in film, TV, commercials, simulations, and computer games. For events it can also be used for special effects in videos, presentations, and staging.
3. Augmented Reality (AR)
AR provides a live view of a real physical environment modified by super-imposed computer generated graphics, images, video, GPS data, or sound. AR can be used to enhance the experience of exploring and interacting with historical sites, art installations, and museums.
4. Mixed Reality (MR)
MR is hybrid technology merging real and virtual worlds to create new environments. Event planners will find it helpful for visualizing set-up for events as well as room layouts an decor. Applications for tourism, gaming and entertainment are expected to unfold.
5. Immersive Virtual Reality
Virtual reality replaces the real world with 3D, computer generated virtual environments. To date, it has been used for simulations in the military, aviation, construction, and healthcare industries. Future uses include visualization of event spaces, gaming, entertainment and learning.
On the Horizon
Oculus Rift, purchased by Facebook in 2014, uses an Xbox One wireless gamepad and headgear consisting of a goggles with virtual display and headphones. Combined with the Virtuix Omni treadmill, gamers can move 360° through virtual worlds. Release is planned for 2016. Other new technology is also about to take this to the next level.
The Void, a 360° virtual reality theme park in development in Utah will offer visitors the opportunity to step inside video games and virtual worlds and experience them fully.
Cyberith's Virtualizer will have a treadmill to make it possible for users to walk, run, and move freely through virtual worlds.
6. Google Panda
Google unveiled Google Panda in Japan a few months ago. It's a cute, cuddly and fun tool for online learning that will appeal to both sexes.
Photo Credit: merlijnhoek