My recent blog post about Approaches to Measuring Meeting R.O.I. stressed the importance of collecting data to convey the economic of impact of meetings to Government officials and other policy makers. Here is some of the support that has been generated as a result of these efforts:
Hot off the press! Canada's Prime Minister the Rt. Hon. Stephen Harper has officially acknowledged Canada's upcoming National Meetings Industry Day, taking place on April 10th.
Similarly, initiatives like the Travel Promotion Act signed by President Obama demonstrate that acknowledgment of the meeting and events industry by a national government.
Time taken to win support by building a business case to demonstrate the economic impact of meetings and events is a wise investment in the future. IMEX scored big wins in Frankfurt last year engaging 37 politicians from 21 countries for the IMEX Politicians Forum:
As a result, 5 politicians from around the world signed a:
"In a critical period of global economic transition and recovery, I believe that creating jobs and retraining work forces, increasing trade and inward investment, spreading knowledge and improving professional practices, enhancing innovation and creative development, nurturing community awareness and advancement and stimulating business regeneration are all essential factors in sustaining long term economic growth and stability. I further acknowledge the key role that meetings and events play in delivering these important objectives by instigating and facilitating the critical interactions required to exchange information, share knowledge and achieve consensus while at the same time enriching the visitor economy and raising the profile of the host destination."
Signed by the Honorable Ernesto Orillac, Vice Minister of Tourism for Panama (the first to sign); His Excellency Mr Hisham Zaazou, Egyptian Minister of Tourism; Dalfanso Franco, Councillor for the City of Milan, Italy; Marjolein de Jong, Deputy Mayor of The Hague, Netherlands and Dr Rolf-Barnim Foth, Ministry of Economy, Transportation & Innovation, Hamburg, Germany.
At IMEX America, the Policymakers Forum aims to generate support from top officials. Why is this level of support important? Support from high level officials can:
- the number of situations in which governments freeze or reduce budgets for meetings and conference.
- reduce critical comments such as those that triggered the AIG Effect
- facilitate the introduction of special incentives that encourage and support meetings
Photo Credit: IMEX Group