Yesterday, Ignite Magazine unveiled its inaugural Ignite Business Event Expo in Toronto. Ignite Business Expo brought hosted buyers together with event and hospitality industry suppliers from around the world. (Check back as, later this week, the Cvent Blog will showcase some ideas from the trade shows that event planners can use immediately.)
Our feature about the 10 coolest booths at IMEX Frankfurt 2012 generated so much excitement that, today, we thought it would be fun to showcase some of the hottest trade show booths at Ignite Business Event Expo.
5. White Oaks Conference Resort and Spa
White Oaks Conference Resort and Spa is located in picturesque Niagara-on-the-Lake Ontario. Their booth brought "the outside" indoors and conveyed a sense of how close to nature guests will feel when they stay at the resort. The booth was created with a nature backdrop. A short stone pathway, and flowers were aligned with the backdrop, giving a 3D effect. The bird bath had steam rising from it and this immediately captured the attention of hosted buyers and other attendees as they walked by.
4. LUXE Modern Rentals
With locations in Montreal and Toronto, LUXE Rentals specializes in premier high-end contemporary furniture rental. Their booth used a silver palette and participants couldn't miss it whenever they entered or exited from the Direct Energy Main Stage where the keynotes and IACC Copper Skillet culinary challenge took place. The booth is a reminder that is important to find ways to stand out from the crowd and grab participant attention.
1. - 3. Caesars Windsor/IceCulture
Top picks are 3 booths incorporating ice that were presented by Caesars Windsor and Ice Culture located in Hensall, Ontario. IceCulture created ice sculptures for its own booth and the Caesars Windsor booth.
Tweets encouraged attendees to visit the booth for a chance to find a golden ticket. Gold highlights were incorporated into the sculptures and the sofa for meetings.
For The High/Low Challenge, a popular Ignite Magazine feature, Caesars Windsor and IceCulture teamed up to demonstrate how event planners can incorporate ice bars at different price points. The high option was for a cocktail reception and the low option was for a breakfast bar with morning snacks, fruit and morning "mocktails." The display was an excellent example of how imagination can help bridge the gap even if budgets are limited.
Photo Credits: Corporate Events, Executive Oasis International