#IMEX13 Multiple Channels Engage Live and Virtual Participants

IMEX ChannelsIt's a wrap! IMEX Frankfurt 2013 is over and exhibitors, hosted buyers and visitors have returned home.

There were many significant highlights this year. More than 3,900 hosted buyers from 75 countries attendees IMEX Frankfurt 2013. Appointments were up by 33%. About 70% of the corporate buyers were first time attendees. 300 Association executives participated in Association Day on Monday, the day before IMEX opened. Tourism Ministers from South Africa, Egypt and Mexico attended the Politicians Forum and 27 politicians signed the Declaration of Support for the meetings industry.

Like many other events, IMEX faces the challenge of keeping attendees abreast of activities and reaching beyond the face-to-face event to engage remote and virtual participants. Whether you missed #IMEX13 or you attended and want a refresher to bring back the experience, IMEX provides information through a number of channels. As meeting and event planners, this is a model that can be used for your own events.

Daily Paper

IMEX is a large show. To ensure that attendees have access to up-to-date information about what is taking place on the trade show floor, a daily paper is easily accessible for all attendees to pick up at entrances to the trade show floor. Here is where you can access the IMEX Frankfurt 2013 Daily Papers online.

For multi-day events, like conferences, sales rallies and team building retreats, small newspapers and 1-page newsletters can be beneficial. Hard copies can be distributed through room drops and apps can be used to push this content to participants.


IMEXLive was new this year, providing photo and video streams to help remote participants stay on top of what was taking place on the trade show floor. Content included Live Video Streams, Seminar Webcasts, highlights from the Video Corner, 9 - 12 second Buzz Cam reports from the official IMEX YouTube Channel, and Video Dailies.

IMEX Video Dailies

Video Dallies are more in-depth interviews in which exhibitors, attendees and members of the IMEX team discuss some of the key initiatives at the show in detail. The Video Dailies are about 5 minutes long and accessible through a number of channels.

With the ease of capturing video footage through digital cameras and smartphones, video reports can work for a variety of events. 


The IMEX Social Media team was back in full force. Armed with tablets and smart phones, these roving reporters in their signature red and white tee shirts provided on-going updates in the form of tweets using the #IMEX13 hashtag and short, upbeat 30 second video clips on the IMEXSocialTeam YouTube Channel.

Event and meeting planners may want to consider a similar approach. If budgets are limited, this is an ideal assignment for interns or junior employees as long as they are well trained and supervised by an experienced member of your client's social media team. 

Photo Credit: Executive Oasis International

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