Event Planning and Event Management, founded by Julius Solaris in February, 2008, was LinkedIn's first group for event planners. When I came on board as Group Manager over 3 years ago, there were 3,000 members. The group's growth has been exponential. At the time of writing, membership is 41,321.
As soon as LinkedIn introduced subgroups, the Event Planning and Event Management group began to roll them out. Topical subgroups focus on:
- Sales and Marketing
- Student Forum
- Career Advice
- Social Media and Event Technology
- Networking Events and Professional Development
(where members can start discussions featuring opportunities in their country, state, or city.
Subgroups have several benefits. They make it possible to:
- Deliver targeted content to members with a high level of interest.
- Give discussions higher visibility.
- Give discussions a longer shelf life.
(In large LinkedIn groups that have not opted for subgroups, discussions are quickly pushed down to page 2 or 3 before members have a chance to see it.)
- Deliver regionally focused content.
In the Spring of 2011, to cater to the needs of the group's international membership, regional subgroups were introduced to take local networking a step further. Regional subgroups feature local networking events, professional development opportunities and, in some cases, multi-lingual discussions.
In the USA, there are 2 English subgroups:
- Washington, DC
- New York State (includes the Tri-state area)
Multi-lingual subgroups cater to:
- Canada (French, English)
- The Caribbean (English, French. )
- Latin America (English, Spanish, and Portuguese)
- Europe - West (English, French, Spanish, Portuguese, and German.)
The most exciting news is that the Asia Event Planners Network with discussions in English, Japanese and Chinese has just been introduced. This is ahead of LinkedIn's roll out of Japanese and Chinese across the the site. It takes hard work and a dedicated team of Subgroup Managers and Moderators to run regional subgroups. Other languages and regions will be introduced as soon as their are volunteer moderators.
Regional subgroups make it easier for event planners to identify and engage with colleagues in their area or around the globe. This will be of tremendous benefits for event and meeting planners organizing international events.