For some time now, I've suspected that, despite the fact that social media has been around since 1994 when Geocities established the first virtual community on the Internet, engagement is not as high as one would expect. I'll share 2 personal observations:
- Whenever I've been asked to facilitate breakout sessions about social media for event professionals, over 90% of attendees have been unfamiliar with the basics.
- During team building sessions, whenever I have asked corporate executives and managers how many of them are on Twitter, LinkedIn, or Facebook, very few hands go up.
I highlighted some of these and other observations in the Cvent Event Blog post entitled:
Thanks to Julius Solaris and his team at Event Manager Blog, there is now hard data about the social media adoption and use in the events industry. Earlier this year, Event Manager Blog conducted one of the most comprehensive surveys of event industry professionals to date with over 1300 responses. Here were some of the results.
Of the respondents surveyed:
- 32% indicated they use social media for all events.
- 54% don't measure the results of social media engagement
While it is clear that social media is important for the industry, there is a lot of confusion about how to use it effectively and measure results.
- 33% use social media for 0 - 5% of their events
- 45% indicated that finding time to execute their social media strategy effectively is their biggest challenge.
- 52% indicated that they need help in figuring out how to use social media
Based on the survey results, Event Manager Blog developed Social Media for Events, a free 130 page e-book to help event planners amp up their use of social media. The e-book contains:
- the results of the research
- 7 articles with tips for using social media at every stage of event planning and execution (i.e. pre-event, during events, post-event)
- 5 real world case studies that highlight best practices for using social media for events.
- infographic style social media cards with an overview and tips for using Facebook, Twitter, YouTube, LinkedIn, Google+, Blogs, Pinterest, Instagram, Slideshare, and Tumblr.
Over 7,000 #eventprofs downloaded the e-book in less than a week after it was launched on November 20, 2014.
It is important to bear in mind that the surveys were distributed via social media channels. If one were to survey event planners who still aren't engaged on social media, the figures would be even more staggering.
20 years after the emergence of social media, there is still a long way to go. This new resource should help close the gap.
For more details and to download the e-book for free, read Social Media Changed Events Forever. Here is Proof!.
For more help with social media, also consult Social Media Landscape: Figuring Out Where to Focus, 7 Social Media Take-aways from 4 Celebrity Event Planners, Pinterest for Conference, Wedding and Event Planners, 4 Tips on Using Pinterest as an Event Planner, A Quick Quora Primer for Event Planners, and Twitter Newbie to Twitter Chat Maniac: Simple Steps To Get You Tweet Chatting Like a Pro on Cvent Blog.