6 Secrets for Maintaining Social Media Visibility, Round the Clock

Social MediaWhen I meet Cvent Event Blog readers face-to-face at tradeshows or conferences, one question is always asked of me, "You're everywhere at all times. When do you sleep?"

For meeting planners and event planning firms that serve clients in different time zones or areas of the world, maintaining a round-the-clock social media presence seems like a daunting challenge. Fortunately, with the right strategy and some of the tools available, anyone can maintain round-the-clock social media visibility.

  1. Routinize it. It's like brushing your teeth. Pick a routine and stick to it as long as it works.
    • Daily: If possible, schedule your own blog posts to go live at a time when you'll be at your desk. Take 5 to 10 minutes to log into all of your tools and social media sharing apps.
    • Weekly: If you don't have control over when your posts go live, allocate 15 to 20 minutes once or twice a week for social media sharing.
  1. Automate it. Pick the tools that work for you. Some of my favorites are:
    • Twitterfeed: You can add the RSS feeds for your own blogs and the blogs with content that is of value to your members to Twitterfeed, include hashtags and go. Every time something new goes live the content will be tweeted. You can also configure Twitterfeed for Facebook sharing.

      RELATED: 10 Tips for Using Triberr and Other Automated Twitter Tools
    • Triberr: It's one of the best-kept secrets. Triberr makes it possible for you to form collectives with other bloggers (tribes). You'll see each others new content when you log in and with the click of a button, you can share it on Twitter or Facebook.

      Triberr will automatically pull in blog content for blogs you add and assign to specific tribes. I prefer to go in daily and pull my own blog content in as soon as it is live. I then take the time to scan my tribes and approve content from other bloggers. Triberr does the scheduling for you.
    • Networked Blogs: Add the RSS Feed for your own blogs and other blogs of relevance to your audience. Every time there is new content, Networked Blogs will post it on your Facebook profile or page.
    • Paper.li: Once you configure it, Paper.li creates a newsletter from your tweets and tweets it to your Twitter followers once a week, or once a day, depending on how you set it up.

      RELATED: SPECIAL: 10 Tips for Using Paper.li, Postano and Other Content Aggregators
  2. Chat. Participate in Twitter hashtags chats based on your availability and interests. Pick 2 or 3 of the most relevant and rotate your participation week to week. On the weeks that you can't participate in a particular chat, tag your tweets with the hashtag but make sure you don't schedule it for the time of the chat.
  3. Discuss. Whether you select LinkedIn or Facebook Groups, be sure to share your content regularly (after reviewing the group rules) and take time to answer questions posted by other members.
  4. Make the Rounds. But only places that are relevant to your target audience. During your scheduled sharing time, post to Pinterest on one day, comment in LinkedIn, or Facebook groups on another day. A couple of times a week, retweet the content of Twitter followers. You don't have to be everywhere, every day, to maintain a powerful social media presence.
  5. Don't overdo it. Tools like @unfollowr will alert you when you have exceeded the acceptable threshold for sharing. If a lot of people are unfollowing, it's time to modify your strategy.

Share your favourite tips in the comments.

Photo Credit: mkhmarketing

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