Corporate social responsibility (CSR) initiatives should be part of the annual events calendar for all companies that are doing well. To encourage clients to make a difference in their communities, it is important for event planning firms and other event industry organizations to role-model giving back to the community through:
- fundraising events
- supporting worthwhile charities
- their own staff and team events
- charity team building
- event industry association events and conferences
- public events in which they participate
The following are examples of meaningful ways to "give back."
Key Events recently reached out and gave back to its own San Francisco Bay Area community:
MPI San Diego Supports Blooms from the Heart
MPI San Diego supports Blooms from the Heart, a charity that collects, re-purposes and delivers floral arrangements to brighten the days of hospital and home-bound patients who would not normally receive them:
Here are some other examples:
- The Greater Midwest Chapter of PCMA holds an annual Bowl-a-Thon to raise funds for a selected charity.
- Kauai Event Planners supports the Kauai Humane Society
- MPI Ottawa has an Annual Charity Auction and Dinner
- PCMA Foundation hosts a variety of events that give back to the community and the industry. For example, Hospitality Helping Hands and Party with a Purpose raises funds for charities in the host city for the PCMA Annual Meeting:
So pick a worthwhile cause and get involved. Then, encourage your clients to make a difference through their events.
To learn more about CSR, read Corporate Events: 5 Team Events to Feed the Hungry and Plan Meetings That Give Back to Your Community with Starwood and Coca-Cola.
Photo Credit: Executive Oasis International